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Representation Matters: Ad Astra Media is Helping More Kids See Themselves in STEM/STEAM

October 12, 2021

FOR IMMEDIATE RELEASE

Media Contacts:
Lori Trent, PAST Foundation – ltrent@pastfoundation.org

 

 

 

October 2021 — “If you can see it, you can be it.” – It’s a quote that fills many a feed on social media and has been repeated to generations of kids. The prevailing thought is that you can be anything, do anything, as long as you apply yourself and work hard.  It sounds reasonable, unless you’re a child from a minority group or underserved community.

Experts say when children from disadvantaged backgrounds are struggling to reach educational benchmarks, they have fewer role models who look like them and can boost their resilience. Not having a hero who looks like them can mean the difference between giving up and trying again.

Jose Morey, M.D. is not leaving that to chance. He’s part of a movement increasing diversity in the field of science, technology, engineering, and areas more commonly referred to as STEM and STEAM.

The founder and chief executive of Ad Astra Media says “As a doctor, I’m often the only person of color in these spaces and I want children of all ages to see themselves in the STEAM world and the possibilities that are open to them.”

Ad Astra Media LLC., through a partnership with the PAST Foundation, is helping to change the narrative and image of a STEM and STEAM professional. A PAST Foundation Team wanted to see what would happen if young children were exposed to images of minority and women professionals in those respective fields. During a Summer Camp using materials from Ad Astra Media, specifically “Good Night Little Astronaut” and “Good Night Little Doctor,” the team set about providing lessons for the group of racially diverse students.

After explaining what astronauts and doctors do and the technology they use in their work, the children were asked to identify what a doctor “looked like.” They were shown photographs of multicultural men and women twice during the course of their lessons. Most of the children looked favorably at the diverse candidates.

“This is exactly what I had in mind when I created Ad Astra Media,” said Jose Morey, M.D, founder and chief executive of Ad Astra. Thanks to this successful outcome of the Summer Camp, Ad Astra Media is now developing teaching materials with the PAST Foundation based on their “Good Night” series to sell to schools and education organizations. Students will learn curriculum appropriate material from the PAST Foundation combined with the joyful adventures of the diverse characters a part of the series.

About Ad Astra Media LLC

Ad Astra Media seeks to renew faith in facts and reason and uplift underserved and minority communities by providing them with scientific role models in science, technology, engineering, art and math (STEAM) to which they can aspire.

Ad Astra Media is composed of individuals with experience at all levels of media (T.V. and commercial) production and extends into both traditional television (Spanish and English networks) and into leading streaming services and film studios.

For Media Contact:

Cesar R. Hernandez
Founder + Managing Director
401 E Jackson St, 33rd Floor, Tampa, FL 33602
325 Hudson St, New York, NY 10013
Tampa Bay | New York City
M: (813) 277-6540 W: omnipublic.global

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