PAST Brand Standards
Access Full Brand Guide
Born from the fusion of Anthropology and STEM, The PAST Foundation reimagines education for an interconnected world. For almost three decades, we’ve blended past insights with present innovations to craft real-world learning experiences. Our journey transforms classrooms into vibrant hubs of action, where learning directly intertwines with life.
Our Brand Heart
Purpose Statement
We partner anthropology with science, technology, engineering, and mathematics (STEM) to transform education. By understanding complex societies, we ensure that learning is not just about teaching but is relevant, impactful, and intrinsically linked to real life.
Vision Statement
PAST collaborates with communities, industries, and educators to integrate transdisciplinary teaching, making education mirror real-world experiences more closely.
Mission Statement
By partnering anthropology with science and technology, we invite the world to design, construct, and engage in experiences that link learning to life.
Primary Signature
Use the primary signature brandmark to represent the brand whenever possible. The signature is designed in two different formats: with tagline and without. Depending on an application’s layout, you may find that one format of the signature works better than another. Please exercise good judgment in all creative executions.
Primary Color Palette
Yellow, Green, Orange, Blue, and Magenta are the primary brand colors. They should be used in most applications such as iconography, typography treatments, gradients, etc.
PAST Yellow
HEX #FFC805
RGB 255, 200, 5
CMYK 0, 20, 100, 0
PAST Blue
HEX #28AAE1
RGB 40, 170, 225
CMYK 70, 15, 0, 0
PAST Green
HEX #A5CD37
RGB 165, 205, 55
CMYK 40, 0, 100, 0
PAST Magenta
HEX #C85596
RGB 200, 85, 150
CMYK 20, 80, 10, 0
PAST Orange
HEX #F5911E
RGB 245, 145, 30
CMYK 0, 50, 100, 0
PAST Gray
HEX #6E6E6E
RGB 110, 110, 110
CMYK 55, 50, 50, 15
Color Gradients
Utilizing gradients containing multiple PAST Palette colors are strongly recommended when appropriate. Approved use cases could include backgrounds, photo color overlays, type treatments, and graphic element styling. Some possible combinations could include but are not limited to the following options. Magenta, white, and other PAST color tints may be used sparingly. Please do not use black, or gray as part of a color gradient.
GREEN – BLUE
YELLOW – GREEN
ORANGE – YELLOW – GREEN
BLUE – GREEN – YELLOW
Typography
Imagery
Subject Matter
Utilize photos containing actual PAST students and activities whenever possible. Select photos that include hands on activities, and diverse subjects when appropriate. Stock is permissible but should be high resolution and implemented thoughtfully.
Color Treatments
When using photos for PAST, punchy bright colors are preferred. Alternatively Gradient color overlays are recommended. When implementing gradients convert color photos to greyscale and apply gradient overlays with appropriate blend modes so images maintain contrast and do not appear washed out.
PAST IN ACTION
RESEARCH REPORTS
STUDENT EXPERIENCE
ROBOTICS
ECOLOGY
TELESCOPE
AGRICULTURE
3D PRINTERS
PHYSICS
MICROSCOPE
BIONICS
ENGINEERING
PAST Innovation Lab
This set of brandmarks should be applied when speaking on behalf of or referencing the PAST Innovation Lab. Use the primary signature whenever possible, and alternate composition only when necessary.
PAST Sub-brands
Event/Initiative Sub-brands
When producing or utilizing a PAST sub-brand, the following visual elements should be considered and applied when possible: Heavier font weights, PAST Primary Color Palette and soft-cornered iconography. Sub-brands should maintain the voice and feel of the PAST parent brand.
Powered by PAST
Contextual Usage
Implement the “Powered by PAST” tagline when highlighting PAST’s primary ownership of an initiative in a Co-brand situation. This mark should primarily be used on new subbrands, initiatives, and promotional materials.
Social Media
@pastfoundation
Have Brand Questions?
We're here to help! For all brand-related inquiries, including logo usage, color guidelines, typography, or any other branding needs, please contact Javi at jcruz@pastfoundation.org.